
Rule #24: You Won’t Have All the Answers
First-time founders eventually face questions far outside their comfort zone. Not having all the answers isn’t a sign you’re failing—it’s a normal part of building something for the first time.

First-time founders eventually face questions far outside their comfort zone. Not having all the answers isn’t a sign you’re failing—it’s a normal part of building something for the first time.

As a social enterprise, we chose to manufacture overseas. Here’s why.

We tend to assume successful founders have everything figured out. The reality is that there’s a lot more behind the scenes guessing going on.

Assumptions get a bad rap, but no business can be started without them. So, what’s the difference between a good and a bad assumption?

I desperately needed to send an email this morning, but everything in me wanted to avoid it. Enter Rule #20.

Many of us had blankets and teddy bears when we were children to keep us feeling safe and secure. Mine followed me all the way to a factory search in Indonesia.